{"id":15730,"date":"2022-12-26T19:09:25","date_gmt":"2022-12-26T18:09:25","guid":{"rendered":"https:\/\/www.ingenierosbizkaia.eus\/?post_type=mec-events&#038;p=15730"},"modified":"2022-12-26T19:09:34","modified_gmt":"2022-12-26T18:09:34","slug":"webinar-primeros-pasos-en-el-posicionamiento-de-tu-web-seo-y-smo","status":"publish","type":"mec-events","link":"https:\/\/www.ingenierosbizkaia.eus\/eu\/events\/webinar-primeros-pasos-en-el-posicionamiento-de-tu-web-seo-y-smo\/","title":{"rendered":"Webinar: \u201cPrimeros pasos en el posicionamiento de tu web SEO y SMO&#8221;"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este curso pretende introducir a los asistentes en los <strong>aspectos b\u00e1sicos del SEO<\/strong> (Search Engine Optimization) <strong>y SMO<\/strong> (Social Media Optimization) como parte de un proceso de <strong>posicionamiento estrat\u00e9gico<\/strong> que llevar\u00e1 a sus clientes a visitar su web para comprar, hacer una reserva, o una suscripci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Objetivo<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Conocer<\/strong> qu\u00e9 aspectos tienen en cuenta <strong>los buscadores<\/strong>, especialmente Google, para posicionar tu p\u00e1gina o por el contrario, penalizarla.<\/li>\n\n\n\n<li>Entender el posicionamiento como una estrategia continua <strong>orientada al cliente<\/strong>.<\/li>\n\n\n\n<li><strong>Conocer<\/strong> la importancia del Social Media Optimization en nuestra <strong>estrategia de posicionamiento<\/strong>.<\/li>\n\n\n\n<li>Conocer diferentes <strong>herramientas<\/strong> y metodolog\u00edas que nos permitan introducir el SEO y SMO dentro de nuestras acciones de <strong>promoci\u00f3n de nuestro negocio<\/strong>.<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dirigido a:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aut\u00f3nomos y peque\u00f1as empresas<\/strong> que quieran aprender a utilizar internet y sus aplicaciones, de una manera gratuita y sencilla.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Duraci\u00f3n:<\/strong> la jornada tiene una duraci\u00f3n de <strong>120 minutos<\/strong> y se realiza a trav\u00e9s de la plataforma Zoom<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Organizador: SPRI, S.A. (Formaci\u00f3n)<\/p>\n","protected":false},"author":1,"featured_media":15731,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"mec_category":[24],"class_list":["post-15730","mec-events","type-mec-events","status-publish","has-post-thumbnail","hentry","mec_category-formacion-externa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Webinar: \u201cPrimeros pasos en el posicionamiento de tu web SEO y SMO&quot; | Ingenieros BIZKAIA<\/title>\n<meta name=\"description\" content=\"Colegio Ingenieros BIZKAIA | COITIBI | Comunicaci\u00f3n | Formaci\u00f3n Online | Alquiler de Aulas | Cursos | Jornadas\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ingenierosbizkaia.eus\/eu\/events\/webinar-primeros-pasos-en-el-posicionamiento-de-tu-web-seo-y-smo\/\" \/>\n<meta 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